Beyond Winter: What the Data Is Telling Us About the Next Phase of Denim
As the fashion industry looks beyond winter and the year’s final consumption peak, denim offers a revealing lens into how consumer behaviour is changing. This long-form analysis examines the future...
What the Ellen MacArthur Foundation’s Circular Fashion Report Means for Denim
This analysis explores how the Ellen MacArthur Foundation’s Circular Fashion Report reshapes the future of denim through evidence-based insights on textile waste, resource efficiency, and the econo...
Want More From Your Denim? here are Six Care Tips
Discover how to care for your Bear & Birches jeans the right way. From washing less to air-drying and our ReBearth™ recycling program — these six tips will keep your premium denim refined, dura...
The Real Impact of Recycling Jeans — What Happens After You Return Yours!
Each pair of jeans typically emits ~33.4 kg CO₂ and consumes nearly 3,800 L of water over its lifetime. By returning your pair to the Bear & Birches Recycling Program, you help close the loop —...
From Fairways to Fashion: A Denim Pop-Up for Pound Ridge This Ryder Cup Weekend
This Ryder Cup weekend, while the world watches Bethpage Black and Greenwich Polo, Pound Ridge hosts something closer to home. Bear & Birches joins forces with Esthetic Embassy for our first de...
How Many Jeans End Up in Landfill?
Every year, the fashion industry sends 92 million tonnes of textile waste to landfills, with jeans making up a significant share. Fast fashion, fiber blends, and weak recycling systems worsen the p...