Want More From Your Denim? here are Six Care Tips

Top Six Care Tips for Your Bear & Birches Premium Denim — and Make It Endure

At Bear & Birches, we don’t see denim as disposable fashion. We see it as a companion — one that has journeyed more than 150 years since its first pair of denim jeans appeared in 1873, a legacy pioneered by Levi’s Strauss & Co. From miners to makers, and now to professionals in boardrooms and creative studios, denim has remained the most democratic fabric of all.

Today, premium denim jeans are as natural in a finance meeting as they are at a weekend brunch. Whether you wear men’s slim jeans, women’s high-rise jeans, or our relaxed straight-leg jeans, these pieces are designed for life in motion — and deserve care equal to their craft.

While denim was born in utility, it has evolved into understated luxury. Taking care of it helps you maintain the refined look of luxury jeans while reducing environmental impact. Here’s how to make your Bear & Birches sustainable jeans truly endure.

Wear More, Wash Less

Every pair of premium denim jeans tells its story between washes. Each wear softens the fibers and lets them mold naturally to you — whether you’re pairing dark-wash jeans with a crisp shirt or black jeans with weekend knitwear.
Unless heavily soiled, wash every 8–10 wears. Between washes, air them out or hang them in indirect light. This habit keeps their fit, texture, and rich indigo color intact — and saves water, supporting our eco-friendly jeans philosophy.

Cold Water Is Your Ally

Even the finest men’s and women’s jeans deserve gentle treatment.
Turn your denim inside out and wash in cold water using an eco-friendly detergent. Avoid bleach and harsh chemicals — they damage fibers and fade the wash unevenly. Cold water helps retain the depth of indigo jeans and preserves elasticity in comfort-stretch jeans.

Machine-wash on a delicate cycle, buttoned and zipped, and with similar colors only.

 Skip the Dryer

Heat is denim’s quiet enemy. While busy days and tight schedules tempt us toward the dryer, it can dull finishes and weaken fibers. For lasting shape, air-dry flat or hang your jeans, smoothing wrinkles by hand while damp. This small ritual keeps durable jeans for men and women supple and strong for years.

Spot Clean with Care

For those coffee spills between meetings, skip a full wash. Use a soft cloth, cold water, and a touch of mild soap. Pat gently — never scrub. This preserves dye patterns and keeps sustainable denim looking fresh and lived-in, not worn-out.

Store Them Thoughtfully

At day’s end, fold or hang by the waistband on a sturdy hanger. Avoid wire clips that pinch fabric or distort the line of your slim-fit or bootcut jeans. Keep denim in a cool, dry space — away from direct sunlight — to prevent fade and maintain the finish worthy of a luxury jeans brand.

ReBearth™ — The Next Chapter

Every pair of Bear & Birches jeans carries a second life. When your denim reaches its natural end, return it through our ReBearth™ jeans recycling program. We’ll responsibly recycle fibers — transforming what was once yours into something enduring again. It’s how we close the loop on ethical, eco-friendly denim and make fashion truly circular and valuable.

Final Thought

Caring for denim isn’t about rules; it’s about respect — for the craft, the cloth, and the planet. For those who lead busy lives — in banking, tech, design, or travel — thoughtful care keeps your jeans ready for both work and leisure.
Wash gently. Dry naturally. Wear consciously.

Made to Endure. Crafted to ReBearth.