Beyond Winter: What the Data Is Telling Us About the Next Phase of Denim
As the fashion industry looks beyond winter and the year’s final consumption peak, denim offers a revealing lens into how consumer behaviour is changing. This long-form analysis examines the future...
What the Ellen MacArthur Foundation’s Circular Fashion Report Means for Denim
This analysis explores how the Ellen MacArthur Foundation’s Circular Fashion Report reshapes the future of denim through evidence-based insights on textile waste, resource efficiency, and the econo...
Want More From Your Denim? here are Six Care Tips
Discover how to care for your Bear & Birches jeans the right way. From washing less to air-drying and our ReBearth™ recycling program — these six tips will keep your premium denim refined, dura...
The Real Impact of Recycling Jeans — What Happens After You Return Yours!
Each pair of jeans typically emits ~33.4 kg CO₂ and consumes nearly 3,800 L of water over its lifetime. By returning your pair to the Bear & Birches Recycling Program, you help close the loop —...