Our Approach: Small Steps, Deep Commitment
Thoughtful Materials
Each pair of our jeans is built from the best fabrics we can source today — blends of BCI cotton, organic cotton, Tencel™, post-consumer waste fibers, and just-enough stretch. These choices combine premium fit and feel with lower-impact sourcing.
We know fabrics will keep evolving. As they improve, we’re committed to curating the most responsible options available.
Collaboration With Purpose
We don’t do this alone. We work with suppliers who share our values and who prioritize both environmental and social responsibility. Every partnership helps us move closer to denim that is not only beautiful and enduring, but also conscientious.
Circularity Through ReBearth™
True responsibility extends beyond purchase. With our ReBearth™ program, customers can return worn-out jeans, which we recycle through TerraCycle®. This keeps denim out of landfills and transforms it into new raw materials. In return, every customer receives a credit toward their next pair — a thank-you for choosing circular fashion.
Endurance as a Value
We design with endurance in mind — because the most sustainable piece is the one that lasts. Whether it’s the high-rise Beryoza Skinny or the slim Gom, each jean is crafted to maintain its fit, shape, and quality over years of wear.
A Journey, Not a Destination
We are the first to admit: we don’t have it all figured out. There is a long way to go — and we’re committed to walking it step by step. Every pair we make, and every pair you buy, strengthens our ability to deepen our work, invest in better solutions, and push the industry forward.
Sustainable denim is a collaborative effort. Together with our suppliers, partners, and most importantly, our customers, we believe we can create jeans that combine craft, conscience, and quiet luxury.
Because every small step matters. And with your support, those steps become strides.
Explore our first collection: bearbirches.com/collections
Learn more about our circular ReBearth™ program: bearbirches.com/pages/rebearth
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